Portfolio

Just a few projects I’ve had the pleasure of working on.

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QR Global 1000

DATA ANALYSIS
Reporting which of the world’s top revenue generating companies will survive or die out by 2030 using big data analytics.
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UAE Strat Summit

KEYNOTE SPEAKER
Speaking at the UAE’s Future Foresight Summit about the roles & implications of managing data in a changing digital landscape.
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Format

BRAND RELAUNCH
Format’s new rebrand demanded a strong ad campaign that spoke to creatives on their level, and across channels.
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Lumotune

INBOUND & DIGITAL
Building a strong web presence for a soon-to-launch tech company through a captivating website and inbound strategy.
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Performatrin

BRAND RE-LAUNCH
With well over 2M in annual sales, the Performatrin brand had been selling well in stores, but a facelift was long overdue.
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Cottonelle

PR & BILINGUAL COPY
Bilingual press materials were created for Cotonelle’s Cashmere Collection, which brings talented Canadian designers together in support of Breast Cancer Awareness.
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Cottonelle

ONLINE & BILINGUAL COPY
French content was produced for the “Let’s Talk About Your Bum” campaign to launch Cotonelle Wet Wipes. Read more →

Tuli

BRAND STRATEGY & E-COMERCE
Tuli was founded to give talented Ugandan artisans an e-commerce platform to sell their handmade jewelry globally.
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Surfset

STRATEGY & BUSINESS DEVELOPMENT
I built and launched Surfset Fitness Toronto, and single-handedly led the entire marketing process.
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Sama

COMMUNICATION & COPY
Making international education simpler meant starting with a great copy on a easy-to-navigate site.
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Pet Valu

COMMUNICATIONS, PRINT & DIGITAL DISPLAY
Pet Valu position as a leading specialty pet retailer was supported through beautiful content in print and digital formats.
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